About Us

Modernizing the warehouse

Unlocking the potential of what’s already built.

Cartesian Kinetics is rewriting the playbook on warehouse automation. We believe automation should adapt to the warehouse—not the other way around. That belief led to the creation of Omni Rack Robotics (ORR), a new category of automation built around real-world constraints. Our flagship solution, Carte+, is the world’s first ORR system—a retrofit-first, rack-native robotic platform that brings scalable automation to facilities of any age, shape, or size.

We were founded on a simple—but contrarian—belief: automation should improve the infrastructure companies already have, not force them to tear it down and start over.

Cartesian Kinetics

Our Story

After 25 years working across industrial robotics, manufacturing automation, and packaging systems, our founder, Jayendran Balasubramanian, saw a disconnect: while automation technology had evolved, most warehouses hadn’t. Facilities built decades ago were being asked to accommodate rigid, greenfield-centric robotics systems—and the result was inefficiency, disruption, or worse: no automation at all.

As Jayendran began working on warehousing applications more directly, he saw the same pattern repeat. Standard racks, unmodified floors, and conventional cases weren’t just common—they were everywhere. Yet most robotics systems treated them as obstacles rather than design constraints. A simple question—“Why can’t automation be built to fit the warehouse, not the other way around?”—sparked a new vision and ultimately a new category of automation.

1
Years Of Experience
Cartesian Kinetics

Our Mission & Vision

Our Mission
To help businesses move physical goods with the speed, flexibility, and intelligence of digital systems—by automating the infrastructure they already own.
Our Vision
To transform the global warehouse landscape with Omni Rack Robotics —creating a world where automation is no longer a luxury for new facilities, but a scalable advantage for every warehouse.
Our Team Member

Meet our Leadership

Where We Work

We’re headquartered in San Jose, California, with engineering and operations teams across the United States and Bangalore, India.

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